Today is a big day (for me anyway). It's the culmination of a year and a half's worth of work. And waiting. And more work...and more waiting. Today, June 30th, is the official release date of my first book, Branded: Sharing Jesus with a Consumer Culture. And, while I'm extremely excited, I'm also wrestling with several sobering realizations:
1. Ideas spread not because the creator wants them to spread, but because consumers think that the creation is worth spreading.
As much as I want the concepts and principles in Branded to gain traction, the truth is that what I want doesn't matter. Not even a little bit. I can't force anyone to read the book. I can't force them to like it. And I certainly can't force them to pass the ideas on to their friends and family and co-workers.
My comfort, I suppose, comes in knowing that God understands this dilemma. In fact, I wrote about it in Branded.
"When God created humans, He could have made us robots. He could have forced His creation to follow the master plan. He could have demanded that Adam and Eve obey His every command. But He didn't. God knew that forced love isn't love at all - it's punishment. He understood that mandated allegiance isn't allegiance - it's slavery."
The decision to believe (and then share that belief with others) is up to you and me. God isn't going to force our hands. If Jesus has changed our lives, it's up to us to tell others about it. When it comes to Branded, I can only hope that the words inside it are worthy of sharing. That decision is up to the reader though...not me.
2. Success is measured by following God's plan, not by achieving worldly success. Honestly, I would love to sell a million copies of Branded. I would love to be a sought after conference speaker. I would love to create a DVD series based on the book. But, if those are the reasons that I answered God's call to write, then I've completely missed the point.
In the very beginning, God knew exactly how many people would reject Him. He knew it in advance...before His plan was ever set into motion. And despite the foreknowledge that millions upon millions of people would turn their backs on Him throughout history...despite knowing that, at one point, everyone on the entire planet (except Noah) would have to be wiped out because of their disobedience...God still moved forward. It's mind-boggling.
In the very beginning, God knew exactly how many people would reject Him. He knew it in advance...before His plan was ever set into motion. And despite the foreknowledge that millions upon millions of people would turn their backs on Him throughout history...despite knowing that, at one point, everyone on the entire planet (except Noah) would have to be wiped out because of their disobedience...God still moved forward. It's mind-boggling.
Would I have written Branded if I knew ahead of time that only four people would read it? What about 40? Or 400? Would I have done the hard work that God was calling me to do if I could have looked into the future and seen that the results wouldn't meet my own human standards of success? I hope so, but I don't know so.
As hard as it is to accept sometimes, I know this: The eventual sharing of Branded is determined by you, and the ultimate success of Branded is determined by God.
I am out of control. And I am okay with that.
I am out of control. And I am okay with that.




